Aimplan Co., Ltd.
I handled the website development and logo design for Aimplan Co., Ltd., a company based in Kyushu that specializes in the purchase and sale of trucks and heavy machinery. The goal was to create a strong online presence that reflects the company’s expertise in a competitive market while making it easy for customers to request appraisals from anywhere on the site.
Based on the client’s initial input during the planning stage, I established red as the corporate color to emphasize energy and reliability, designing the website with a single-page layout similar to a landing page. This layout includes all essential content on the homepage and features user-friendly navigation, allowing visitors to submit appraisal requests seamlessly from any section of the page.
For the design, I focused on creating a bold and straightforward layout that emphasizes clarity and ease of use. By avoiding the complexity often found on similar industry websites, I aimed to deliver a more approachable, user-centered experience. Key information is highlighted for quick access, and the red accents draw attention to the most important areas of the site, ensuring strong visual appeal and functional efficiency.
Through this combination of impactful design, strategic use of color, and a streamlined structure, the website effectively balances bold visuals with practical features, meeting the client’s needs for both brand impact and ease of customer interaction.
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