FUTURE DIRECT Co., Ltd.
I created the website for FUTURE DIRECT Co., Ltd., a company located in Shimbashi, Tokyo, specializing in sales promotion, social media marketing, and HR outsourcing. My goal was to design a site that visually and clearly highlights the company’s strengths and appeal.
The main goal of this project was to strengthen the company’s recruitment efforts, making this website both a corporate and recruitment-focused site. I received a site map and reference websites from the client to guide the design and structure.
In terms of design, I used the reference sites as a foundation, adding modern touches to give the website a stylish, updated look. The client also requested distinct styles for the recruitment-focused pages and the corporate pages for businesses. For recruitment pages, I chose softer colors and rounded buttons to give a welcoming, youthful feel. For business-focused pages, I used more subdued colors and sharper lines to create a sense of professionalism and trustworthiness.
With these design elements, the website maintains a cohesive look across all pages, while allowing each section to appeal to its target audience. The end result is a user-friendly experience, guiding visitors smoothly to the information they seek. The client appreciated how the site aligned with their brand image and effectively supported their recruiting goals.
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