Artwork

One of the key features of the new website is the bold use of strong contrast, large layouts, and generous spacing on each page. This helps the website stand out from competitors and highlights the company's "rock" spirit.
The previous website had very few photos, making it hard to show the company's atmosphere and the personality of the people working there. To solve this, I added more photos to the new site, so visitors can better understand the company's real charm. I also designed the site with recruitment in mind, so job seekers can easily get a feel for the workplace environment.
In addition, I introduced a filtering function for the project portfolio page, allowing users to search by category. This makes the website more useful for the sales team as a tool to present the company's achievements.

Through this project, I learned that renewing a website is not just about improving the design. It requires a broader perspective to express the company's identity and values through both visuals and messaging. As the project leader, I worked closely with different departments and management to confirm the company's core values and translate them into a concrete design.
I also realized the importance of thinking about design, functionality, and brand strategy together. Leading this project helped me strengthen my ability to manage projects, communicate with various stakeholders, and respond flexibly to challenges.
This experience has given me more confidence to lead projects that not only build websites but also enhance brand value.