Mass-Production

At SUBARU, I was responsible for designing the wheels for the 2020 production model of the Legacy. This project aimed to achieve high standards in both aesthetics and functionality. Through dedicated effort, I was able to create a design that seamlessly balanced form and performance, earning high praise both within and outside the company.

When designing the wheels for the Legacy, I began by conducting in-depth research on competing vehicles, focusing on benchmark models in the sedan market. This research helped me understand the latest design trends and market demands, allowing me to craft a design that embodied both refined premium appeal and functional beauty that are integral to the vehicle’s identity.
The design process started with numerous idea sketches, from which I selected the most promising concepts. These sketches were printed at full scale and layered over actual wheels to evaluate their appearance in real-world proportions. This iterative process allowed me to ensure the design harmonized with the overall proportions of the vehicle.
After finalizing the design, I worked closely with 3D modelers, providing detailed design instructions to create accurate 3D models. Once the models were complete, we conducted rigorous tests for structural integrity and aerodynamic performance. Based on the test results, I made adjustments and refinements to meet both aesthetic and functional requirements.
One of the project’s highlights was achieving outstanding aerodynamic performance. I surpassed the target by improving the aerodynamics by +1 point, demonstrating that the design was not only visually appealing but also technically advanced. This accomplishment ensured the vehicle’s wheels were not just a decorative element but a true combination of functional beauty and engineering excellence.

Artwork

This project was particularly meaningful because it was my first assignment at SUBARU. Being entrusted with the wheel design for a production model was both a significant challenge and an invaluable opportunity for growth.
Throughout the project, I experienced the demands and rewards of real-world design work. By repeatedly iterating on sketches, full-scale testing, and refining based on performance evaluations, I gained a deep appreciation for balancing aesthetics and functionality. Surpassing the aerodynamic performance goals and receiving recognition for both the visual and technical aspects of my design were immensely fulfilling milestones.
This initial experience not only laid the foundation for my design career but also instilled in me the confidence and determination to tackle future challenges with creativity and precision.

DATE

2016

CLIENT

SUBARU Corporation

URL

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TAGS

Product Design